The Discipline of Market Leaders
Choose your Customers, Narrow your Focus, Dominate your MarketBook - 1995
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
Publisher: Reading, Mass. : Addison-Wesley, c1995.
Characteristics: xvi, 208 p. ;,24 cm.