I Mag Ine

I Mag Ine

How Creativity Works

Book - 2012
Average Rating:
Rate this:
How does one measure imagination? Why are some cities centres of innovation? What kinds of classroom techniques increase the creativity of children? For too long we have pretended that creativity is an impenetrable biological gift, and so clung to a series of myths about what creativity is and where it comes from. Author of "How we decide" and "Proust was a neuroscientist", Jonah Lehrer delivers an engaging, well researched and undeniably fascinating introduction to the story of how we imagine.
Publisher: Toronto : Allen Lane, c2012.
ISBN: 9780670064557
Characteristics: xx, 279 p. :,ill. ;,24 cm.
Alternative Title: Imagine : how creativity works


From the critics

Community Activity


Add a Comment
Aug 30, 2017

A fun read that has at least some truth to it. Definitely, there is truth in the fact that you have some of your best ideas when you're just waking up - because that actually happened to me while I was in the middle of the book. Although not all his information is necessarily true, it is still interesting to read and gives some good insight. I wouldn't read this for scientific fact, but I would certainly read it for enjoyment. *A few quotes have some brief swearing.*

May 04, 2016

Explains how the brain functions creatively. New ideas are generated more frequently when people are interacting with other people. Interaction can be on a very casual basis, as in just talking to someone you are standing in line next to, or more deliberate, as in a company like Pixar, where office space is designed to create lots of opportunities to interact with other people.
Writing style reminded me of Malcolm Gladwell, especially I. The book Blink.

Nov 16, 2013

I actually really liked this, and it's consistent with other work I've read on creativity. It may not all be original, but it's interesting, even fascinating at times.

Dec 03, 2012

This book does have some interesting insights on creativity. However, it has recently come to light that the author fabricated quotes from Bob Dylan to support his views

Unfortunately, it makes the whole book a lot more difficult to enjoy now!

Nov 10, 2012

I'm having writers block over what to say in this comment. Just kidding!!! Excellent book in my opinion. I learned a lot about creativity. Some of the things in my life make sense due to the science I have learned in this book. For example, I seem to great great ideas at strange times when I am not even thinking about creating. Now I know why due to reading this book....

Sep 05, 2012

Too bad it's fiction! Okay, most of it is probably just recycled, and it still has some interesting points to make. But for non-fiction writers, there may be such a thing as too much creativity.

Aug 22, 2012

Refreshing book

Aug 21, 2012

Boo HISS! Plagiarism!

JCS3F Aug 08, 2012

Imagine. Imagine that, after the publication of Jonah Lehrer's latest (last?) book 'Imagine', quotes he attributed to Bob Dylan hadn't been proven to be complete fabrications. 100% BS. Imagine that Lehrer didn't borrow heavily from Kahneman's 'Thinking Fast and Slow', Hyde's 'Common as Air', Glaeser's 'Triumph of the Cities', Isaacson's 'Steve Jobs'. Imagine that Lehrer hadn't simply written about stuff he liked (amphetamine, fancy cocktails, cool people he's met). Imagine. What would remain? A B+ undergraduate psychology dissertation. This book alone justifies public libraries. Instead of having $26 picked from my pocket, I was only out $2 in late fees.

Aug 08, 2012

A lot of the controversies surrounding this book are pretty minor, and its a shame because this book is great at explaining what creativity is and how the brain generates it. How are new ideas formed? Simply by recombining existing concepts in interesting and useful ways.

View All Comments


Add a Quote
May 17, 2012

In fact, the only way to remain creative over time-- to not be undone by our expertise-- is to experiment with ignorance, to stare at things we don't fully understand.

Apr 18, 2012

"You know an idea has promise when it seems obvious in retrospect." -West

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at Library

To Top